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Projects
We produce events and content, this is traditionally high pressure, high stress work executed to a deadline. From the Olympic Games to offshore Ocean Races, Svalbard to the Sahara, shoe string budgets to shiny floor shows we have learned that building brilliant teams and having a clear understanding of your own and your clients values is a very easy way of ensuring things will work out just fine, or as we like to say ‘all good’.
NST BIKE AOTEAROA NEW ZEALAND
The Natural Selection Tour (NST) is the World’s most exciting, credible and truly global actions sports event series. It encompasses snowboarding, skiing, mountain biking and surfing and takes place in North America, Europe, Japan, Indonesia, New Zealand and Micronesia.
NST Bike Aotearoa 2025 was the first NST mountain bike event and it was a huge success. With a reach of more than 5.08M across broadcast, social and news, NST can claim to have cracked the formula to attracting mainstream audiences to action sports.
NST Bike attracted riders to compete across two events; the Dream Ticket qualifying event on Queenstown's Dream Track jumps invited up and coming riders from Australasia to prove their skills, while the main event saw the world’s best 20 men and 10 women push themselves to limit in their quests for the titles.
Central to the event was the breathtaking course built on Mt Dewar and overlooking Tāhuna Queenstown. This masterpiece is unlike anything ever seen before in mountain biking and has put NST Bike Aotearoa on the map as one of, if not the worlds most progressive MTB event.
DARK HORSE INVITATIONAL AND ACADEMY
With a mission to empower female athletes and fuel their growth, Casey Brown’s Dark Horse freeride event and Academy brings together the world’s best female MTB athletes alongside emerging talents, creating a platform where dreams become reality.
Sophie travelled over to Canada in July 2025 to join Casey and her team to take Dark Horse to the next level.
The Invitational freeride jump jam features the world's best MTB female riders, at a purpose built huge line at Casey's Ranch in Revelstoke, Canada.
And the Dark Horse Academy is a progression camp for girls aged 14-19, designed to build confidence and skills on and off the bike with insights on what it means to be a professional freerider.
Treble Cone backcountry invitational
Since their inception in Nendaz Switzerland in 2021, the Backcountry Invitational events have combined the two most dynamic disciplines of freeskiing; Freeriding and Freestyle into one event that runs in perfect conditions. This format creates the ideal platform for the world’s best skiers to attempt ground breaking tricks. The 2025 Nendaz Backcountry invitational in Switzerland delivered exactly this with the first ever female double backflip. The content created around that and other iconic moments across both livestream and social channels garnered more than 10M impressions.
The Treble Cone Backcountry Invitational (TCBI) ran as a test event in August 2025. With a stripped down budget we delivered a very successful proof of concept. In 2026 the TCBI will be part of the Backcountry World Tour.
The first Treble Cone Backcountry event was held in the Crags and Shooter zone of Treble Cone's Saddle area. By reflecting authentically the type of skiing Treble Cone is famous for, it gathered the biggest crowd an on snow event in NZ has seen in recent memory.
Winter Games NZ
Winter Games NZ was the largest snow sports event in the Southern Hemisphere, held annually in Queenstown and Wānaka, New Zealand. Established in 2009, it featured world-class competitions across alpine skiing, freeride, and freestyle disciplines, including FIS World Cups and Freeride World Tour qualifiers. The event served as a crucial platform for athletes, especially New Zealanders, to gain international exposure and Olympic qualification points.
The 2024 edition, held from August 23 to September 9, included ten major events at venues like The Remarkables, Coronet Peak, and Cardrona Alpine Resort. Notably, it featured the first FIS World Cup events in New Zealand since 2019, marking the beginning of the qualification journey for the Milano Cortina 2026 Winter Olympics.
However, in January 2025, the Board announced that Winter Games NZ would no longer be held in its current format due to escalating event delivery costs, challenging sponsorship and high international federation sanctioning fees. Despite this, the legacy of the event continues to influence the development of winter sports in New Zealand.
Sophie, Ed, Jo, Janey, Rosie, Perryn, Tori, and Britt dedicated many years to bringing this iconic event to life. Through their work, they gained invaluable expertise in event production and broadcast, not just in the Southern Lakes region, but nationally and internationally, leaving a lasting legacy in New Zealand’s snow sports scene.
mr porter
MR PORTER is a global online retail destination, launched in February 2011, for men’s luxury fashion, accessories, grooming, watches, lifestyle items and curated content.
It is part of the broader luxury‑group umbrella, offering top designer labels alongside its own in‑house collections.
All Good's Ed and Sian produce stunning winter collection content for this iconic company.
SNOW SIGNAL
Joe Murdie from Bunker Street Film has been the lynchpin of the Winter Games NZ broadcast team for many years. And in 2024 came up with an idea to film a BTS doco of the three week event from the eyes of the TV team.
Little did we know that this would be the last ever Winter Games NZ and it turned out to be a beautiful love letter to the whole crew, showcasing the innovation and experience we have down here in Aotearoa.
"At 1900 meters above sea level on a snow-covered mountain, the 2024 Winter Games NZ broadcast team works tirelessly to ensure the FIS World Cup live broadcast reaches its viewers around the globe. Through darkness, snow, wind, and mountain closures, if the competition is on, the cameras are ready. ‘Snow Signal’ follows the 2024 Winter Games NZ broadcast team as they take on the challenge of delivering live coverage from two FIS World Cup events to the world. Set against the breathtaking backdrop of Cardrona Alpine Resort, this behind-the-scenes documentary reveals the technical challenges, unpredictable weather, and unwavering commitment of a crew determined to turn a snowy mountainside into a global stage. The film uncovers the true grit required to deliver a seamless broadcast, showcasing the untold stories of those who work tirelessly behind the scenes to bring the action to life."
Production: Bunker Street Film Co & All Good Productions
Director: Joe Murdie
Producer: Sophie Luther & Erin Murdie
Cinematographer: Joe Murdie Camera: Joe Murdie, Ben Wallbank Additional Footage: Jase Hancox, Danny Warley, WGNZ
Editor: Joe Murdie © Bunker Street Film Co 2024